How to Talk About the TPT Sale on Instagram

Here's the thing most people forget when they talk about a TPT Sitewide sale on Instagram: 

If your post is the same as everyone else's, people will just keep scrolling.

 Really. If you post the same default graphic, or something similar, people will scroll right past it because they'll think they've seen it before.

The same concept applies if your post looks a lot like an ad.

So instead of posting just another graphic about the sale, it's much more effective to use your posts to highlight the value of your specific products.

You don't just want your audience to shop the sale. You want them to shop your store (during the sale). Which is a different marketing focus than just telling them that everything is up to 25% off. You want to convince them that they need your products and, bonus, those very products happen to be up to 25% off during the sale.

Which means you don't need to spend time worrying about the perfect graphic. And, you can try one of these content ideas instead

Instagram Posts to Promote the TPT Sitewide Sale

Post Idea #1

Share a carousel of mockups of your best sellers. Create a title slide that introduces your best sellers and an end slide that includes the sale discount code. Use the caption to talk about the sale.

For example:

• Title Slide:
  • Image: either an image of all 6 resources, or an image of one of the resources, or use your typical cover slide template
  • Text: 6 resources that teachers love right now
• Slide 2-7: 1 slide per best seller. For each slide:
  • Image: either a photo of the product or a digital mockup of the product
  • Text: product title and very very short description. Like: Multi-Step Word Problem Task Cards - 20 task cards that focus on TEKS 3.4A and 3.5A.
• Slide 8: 
  • Image: same image as your title slide, or a graphic like a shopping cart
  • Text: grab all these resources at 25% off during the TPT sale! Use the code [insert code here].

Post Idea #2

Share a carousel of reviews from some of your products. Use the caption to tell more about the products.

Post Idea #3

Share a carousel highlight a product line. Create at title slide that introduces the product line and use the other slides to share features of the line/bundle. Use the caption to share more details about what is included.

Instagram Reels to Promote the TPT Sitewide Sale

Reel Idea #1

Make a "have you heard the news?" style reel where you talk about the sale and mention some of your resources that will be included. No fancy tricks or transitions - just talk.

Reel Idea #2

Pick three of your resources and print them out. Choose three outfits. Record yourself holding the resource close to the camera to show what it looks like, wearing a different outfit for each scene. Edit the clips to put them together.

Reel Idea #3

Make a video of yourself sitting at your computer and getting excited while scrolling through your TPT store. Add text that shares that your resources are on sale for the next few days.

Instagram Stories to Promote the TPT Sitewide Sale

Story Idea #1

Share things you're planning on purchasing during the sale. Share what you love about the resources and tag the creator. This is a great way to build collaborative relationships.

Story Idea #2

Talk about some of your favorite resources that you use with your students at this time of year OR resources that are best sellers at this time of year and add a link for people to purchase. Remind your audience that it's on sale.

Story Idea #3

Share screenshots of reviews people have left on your resources and add a link for people to purchase the resource for themselves while it's on sale.