AS YOUR BUSINESS CLARITY COACH…
I want you to have a boring business.
A boring business that works — for you. And as someone with both a 9-to-5 job and a business I love, I’ve learned firsthand how to implement aligned strategies that make it possible to sustainably have both.
I’M PROOF THAT…
You can build a successful business alongside a full-time job or a full-time life.
The secret? You build a boring business.
A business that’s steady and dependable. One that’s built on consistent action, connection, and community, not growth hacks and 80-hour work weeks. One that is made to fit your life — not the other way around

Sometimes we think we have a not-enough-time problem. Or a haven’t-found-the-right-strategy problem.Â
But often what we really have is a too-much-information problem, or a this-won’t-work-for-me problem, or a why-does-everyone-else-make-this-look-so-easy problem.
It all adds up to feeling stuck — knowing you should be taking action but not knowing which action to take.
But getting unstuck starts here.

Hi, I’m Jamie — a Business Clarity Coach who truly believes that your real life comes first.
(And that Patrick is the best character on Schitt’s Creek, hands down.)
Since I started my business in 2016, I’ve…Â
→ developed a successful Teachers Pay Teachers store
→ launched and hosted a popular annual conference with thousands of attendees
→ presented at 20+ events and participated in countless collaborations
→ sold thousands of digital products
→ and had nearly 100 business owners join my different coaching programs…
All while working a full-time job, getting a master's degree, leaving the classroom, and growing my career in instructional design.
I’m positive it’s possible to have a thriving business without leaving your day job. Because not only am I doing it every day, I’m helping my clients do it, too.
Working with me means you get a business clarity coach who…
âś“ Is incredibly passionate about bringing people together and cares deeply about community and connection.
âś“ Believes steady and dependable > flashy and trendy (and boring > unpredictable)
âś“ Brings a matter-of-fact and down-to-earth approach to guide you through the ups and downs of owning a business.
✓ Gets deeply invested in you, your goals, and your brand (and is here to help with everything from rewriting your website’s About Page to making you a custom sales-tracking spreadsheet).
âś“ Provides realistic advice that actually works and actually makes sense for you.
✓ Leans on experience from teaching, leading, and mentoring over the past ten years to help you build a real-life-first business.
Here's the thing about working together —I'm going to ask you to be real with me about your business.
So let me be real with you first.
I’ve had failed launches, products that didn’t sell, really (really) late nights, embarrassing typos, posts that got less than 10 likes, and live videos that absolutely no one watched.
But I’ve also hosted online events for more than 3,000 attendees, run 5-figure launches, and published viral blog posts — all while fitting my business into the evenings and weekends on the side of a day job and a full life.
I’m willing to bet your business journey has been similar. Lots of ups, lots of downs, and lots of boring (but important!) moments in between. I want to help you build sustainable strategies that can move you through each season of your business so you can keep taking action, keep moving forward, and keep your business firmly on the side of your life, where it belongs.
I BELIEVE IN...
Making room for everyone, because everyone belongs
Putting your real life over your business “should-do” list
Genuine authentic
connection as the foundation of everything we do
Creating a realistic success story without needing someone else’s blueprint
AND MY MISSION IS TO...
Help small business owners find clarity and turn it into action — so they can build sustainable, aligned businesses on the side of all the other meaningful things in their lives.
Explore all things Basic Girl Teaches

YOUR NEW FAVORITE COMMUNITY
The Boring Business Club is always open, and we’d love for you to join us in taking steps toward a sustainable, aligned business that fits your life!
CHECK IT OUT
FREE RESOURCE
The Brand Clarity Workbook includes prompts, guidance, and reflection questions that will help you uncover your core messages, find your unique voice, and show up with confidence.
DOWNLOAD IT
SUBSCRIBE TO THE READY, SET, CONNECT NEWSLETTER
ME? Send you an email every week? I’d never…
...because it just doesn’t work for me.
But when Ready, Set, Connect does land in your inbox, you’ll open it up to find ways you can shift your mindset about business, build effective relationship-focused marketing, and better connect with your audience right away.
OR IF YOU WANT TO LISTEN ON YOUR DRIVE TO WORK…
Check out my guest podcast playlist
Your boring, sustainable, works-for-you business starts here...
With coaching and community designed to give you the confidence and clarity to say no to the strategies that feel like “must-dos” and yes to doing what feels right for you. Are you (to quote the one and only Taylor Swift)… ready for it?