How to Grow Your Teacher Instagram Account

Whatever your purpose in creating your account, and whatever your focus or vision is, you most likely have a desire to grow your following on instagram so that you can have more of an influence. Wondering what to do to grow your instagram? Here are some suggestions.

 GET CLEAR

You need a vision and a purpose. Why did you create your account? Your first thought may be that you wanted to generate a following. Which is fine. But....simply focusing on finding followers might attract a large following, but won't ignite a long-term movement. Defining your vision is what will transform your account from just another account to a memorable brand.

I started my teacher instagram account because I had a message I wanted to share with people. I wanted to connect with and support other teachers like me, teachers looking for:

• easy to use, no-fluff resources
• no-nonsense approaches to management and planning
• encouragement

My efforts and work to generate a following have all been part of that same goal - I want to share with as many people as possible because I know what I have to say can help someone. Learning how to start, build, grow, and maintain my own Teacher Instagram was hard! There wasn't a ton of information out there about how to do it. This caused me to pivot my vision a little bit. I realized that I wanted to provide honest and straightforward information and advice about developing a teacherpreneur brand. When I got clear about what it was that I was sharing, my following increased exponentially, almost over night. I tripled my following in less than a month. Why? Because people wanted to hear what I had to say. They knew what I was offering and they wanted more of it. I know you can have the same success. 

You have things that other people need to hear! Find what you're passionate about, and share that passion. Give people a reason to come to your account. Use your profile bio section, the captions in your posts, and the things you say in your story to be upfront about exactly what your purpose is. Don't leave your followers wondering what exactly it is that makes you different from the literally tens of thousands of other accounts they could be following. Click here to download a free planning sheet to help you narrow down your specific vision.

GET FOCUSED

Once you have a clear vision, set specific and measurable goals for your account. Here are examples of goals I have set in the past:

• find 10 new accounts that represent my ideal follower - someone who has a similar vision and passion as I do
• Like and comment on 20 posts every day
• Make three new instagram friends in the next three months by commenting on their posts, replying to their stories, and using genuine DM interactions to get to know them

Set goals for your content, building relationships, and being an engaged follower. Those are all things that you are in control of.

DON'T STOP

​Be consistent! If you've been reading my blog for a while, you may feel like I'm turning into a broken record on this topic, but that's because its ESSENTIAL. If you don't do anything else, the number one thing to do to grow your Teacher Instagram is to be consistent. Be consistent in your message, but most importantly be consistent in your presence. Show up and show up often, in your own page but also in conversations on other people's posts. 

When I was building and growing my own brand (and I'm still doing it), it was (and is) easy for me to get discouraged when I saw the success of others. This is silly. There is room for everyone in this community. Your message and voice have a place. Do what you love, even if there are other people already doing it.