feel like you're repeating yourself in your messaging?

I don't know if I've told you this before, but Fall is my favorite time of year. I love the crisp air and the bulky sweaters and pumpkin muffins. 

Fall also makes me think of Gilmore Girls.

Is it cheesy to make a little analogy between Gilmore Girls and branding?...maybe, but humor me for a moment.

When you think of Lorelai Gilmore, what comes to mind? Probably fast talking and coffee. Lorelai's brand isn't just the la-la-la back track or the memorable font and fall leaves in the title sequence, it's also her relationship with her parents and her predictable pop culture references and did I mention her obsession with coffee? 

You wouldn't think "coffee" when someone talks about Lorelai if she had only had coffee a few times. Coffee is part of Lorelai's brand because it's always part of her content. She's holding coffee, she's drinking coffee, she's talking about coffee, and she's at the coffee shop. (cue Lorelai telling Luke "this is a coffee morning!")

Your brand should be just as memorable and notable as Lorelai's coffee and the best way to achieve that is through repetition. If you want to be known for your copywriting services or your planning templates or your reading comprehension task cards, you need to talk about them all the time.

Okay. Analogy complete.

I've got more to say about branding, but before I go any further, here's a reminder about the format of this email. Ready, Set, Connect is a (somewhat irregular) newsletter all about using your marketing to connect with your audience.

Each email includes three sections:

• Ready...this section has tips/resources/strategies for shifting your mindset about business

• Set...this section has tips/resources/strategies for effective relationship-focused marketing

• Connect...this section has something you can do right now to connect with your audience

Ready...(a mindset shift)

Back to what I was saying about repetition and branding.

Branding is more than just colors, logos, and fonts. It's also messaging, themes, values, and feelings.

This means that your brand is bigger than just consistent colors in your Canva templates.

You can ask yourself - what do you want to be known for? Then weave that thing into everything you say.

If you're feeling like you're saying the same thing over and over again, then you've go it right.

Repeating yourself isn't a flaw in your brand — it's the foundation of it.

You can remind yourself - repetition isn’t boring. It’s branding. It’s how people remember you, trust you, and start to associate your name with your message.

Remember:

• most people aren’t reading every word you post

• your average follower is only seeing 10% of your content

• what’s obvious to you is often brand new to them (that's what makes you the voice your audience wants to listen to)

The truth? When you’re sick of saying it, that’s when it’s finally starting to land. (I know, another cheesy thing to say...but it's true. Be the broken record - the thing you say a million times is the thing that people will remember about you.)

Set...(a sustainable strategy for your marketing)

Here’s one tip about making repetition work for you — without sounding stale:

Anchor to your core message. What’s your “sticky” line? The belief you want people to know you for? Say it often — and in different formats.

For example, some of my key phrases that I come back to often in my brand are:

• You don't have to post every day
• There's room for you
• Let's make your business actually work for you
• You don't have to be like everyone else

These seem like simple phrases, but chances are you've heard (or read) content from me with one of those messages before.

Think about the main messages or big takeaways you want your audience to have from your content and then talk about that main thing all the time.

Here are a few examples of how I've done this in my content:

• Example 1
• Example 2
• Example 3

Connect! (a quick challenge you can complete today)

Here’s something you can do today to connect with your audience:

Share one hard lesson you’ve learned — and what you’d do differently now.

Try this prompt:

“One thing I wish I knew when I started was ____. Here’s what I’d tell past-me now…”

Why this works: It positions you as a mentor without being preachy. It’s honest, helpful, and deeply relatable — the kind of post that stops the scroll and opens DMs.

Do it in a post, a story, or even an email (or all three).

If you try out this challenge, send me a message on Instagram @basicallyjamiejune and let me know how it goes!

Now of course, I have to tell you...

...If finding more clarity in your branding is on your to-do list...

...If you're doing all the things but still asking:

• "Does this even sound like me?"

• "Is this connecting with anyone?"

• "What am I even trying to say anymore?"

...then it might be time for a fresh pair of eyes (and ears) on your brand.

That's exactly what my Business Sidekick sessions are for (and I only have 2 spots left in October).

Business Sidekick sessions are for experienced-but-burnt-out business owners who need support getting clear, confident, and reconnected to their message. 

We'll kick things off with a one hour zoom meeting to uncover all the things happening in your business and we'll continue with one-week of chat support to help you brainstorm, plan, and move your business forward

If having a sidekick join your business for a week sounds like exactly what your brand needs, you can book a session here.

Bring me behind the scenes of your business and let's figure out your next step together.

P.S. You don’t need a million new ideas. You need one idea, said a million powerful ways. That’s branding.

If you skipped to the end of the email, let me recap:

• Repetition is a key part of branding (aka consistent messaging right alongside consistent colors and fonts)
• When you find your core message, repeat it all the time
• If you want help making that happen, get a spot on my calendar with a Business Sidekick session

You’ve got this — and I’m in your corner always.

Cheering for you!

Jamie